Global Marketing

Start Date: Jan/ Apr/ Jul/ Oct

Campus: 100% Online

Credits: 90 ECTS credits

Duration*: Full-time: 12-14 months

                 Part-time: 24 months

*The maximum duration for completing the programme is 36 months from registration. 

Language: English

Accreditations: MFHEA

Level: MQF/EQF - 7

Fees: £ 8,500 (Student Payment Plan Available)

Awarded By: LSBF Malta

• Learn about the impact of international forces on organisations in international markets.
• Understand how organisations can develop strategic marketing responses to challenging global economic patterns.
• Acquire in-depth market research and data analysis on the global business environment.

• Navigate the global marketing sphere effectively by acquiring a deeper understanding of cultural differences in a complex and rapidly changing environment.
• Avail yourself of a structured curriculum covering essential topics such as international market trends and cross-cultural consumer behaviour.
• Develop the skills required to effectively manage and lead marketing-related projects.

• Critically evaluate the main approaches to global marketing and analyse the information required to establish and implement effective global marketing decisions, policies and strategies.
• Understand the principles and strategies of marketing in a global context, including cultural differences, consumer behaviour, and market segmentation.
• Demonstrate an understanding of different market entry strategies, such as exporting, licensing, franchising, and direct investment.
• Reflect on the concept of culture, approaches to the study of culture, and its relevance to the management of organisations.
• Identify the challenges and benefits of working with people from diverse cultural backgrounds.
• Critically evaluate the relationship between effective project management techniques, leadership, project implementation and the project planning process and successful project management.

       For further course information Click Here

Stage I 

• Strategic Marketing Management
• Marketing Communications
• Consumer Behaviour and Research

Stage II 

• Global Marketing Management
• Cross-Cultural Management
• Project Management and Leadership

Stage III 

• Integrative Research and Consultancy Project

**The specialisations are subject to change according to student demand.

• Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
•  Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
•  To know about Recognition of Prior Learning Policy (RPL) Click Here!

• Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.

• IELTS 5.5 or equivalent.
• High school completed in English.
• Bachelors completed in English.
• 2 years of work experience in an English-speaking environment (upon approval by admissions board).