Master of Science (MSc) Strategic Marketing

This comprehensive Master of Science in Strategic Marketing programme is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Students will develop a deep understanding of marketing strategies, consumer behaviour, customer profiling, marketing communication, and marketing management.

The programme emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies. With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.

 

Key Highlights

Start Date: Jan/ Apr/ Jul/ Oct

Campus: 100% Online

Credits: 90 ECTS credits

Duration*: Full-time: 12-14 months

                 Part-time: 24 months

*The maximum duration for completing the programme is 36 months from registration.

Language: English

Accreditations: MFHEA

LevelMQF/EQF - 7

Fees: £ 7,000 (Student Payment Plan Available)

Awarded By: LSBF Malta

Programme Highlights

Learning Outcomes

  • Develop and critically evaluate comprehensive marketing strategies.
  • Research consumer behaviour and its application within marketing campaigns.
  • Utilise appropriate tools to determine customer profiling and develop relevant messages.
  • Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
  • Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
  • Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.

       For further course information Click Here

 

Programme Structure

Stage I 

  • Strategic Marketing Management
  • Marketing Communications
  • Consumer Behaviour and Research

Stage II 

  • Elective Module 1
  • Elective Module 2
  • Elective Module 3

Stage III 

  • Integrative Research and Consultancy Project

Specialisation

Global Marketing Banner Specialisation

Global Marketing

Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October

Digital Marketing Banner Specialisation

Digital Marketing and Social Media

Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October

Integrated Marketing Communications Banner Specialisation

Integrated Marketing Communications

Duration: Full-time: 12-14 months, Part-time: 24 months
Start Dates: January, April, July, October

Entry Requirement

Qualification 

One of the following:

  • Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
  •  Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
  •  To know about Recognition of Prior Learning Policy (RPL) Click Here!

Application Documents

  • Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.

 

 

 

 

 

Language

One of the following:

  • IELTS 5.5 or equivalent.
  • High school completed in English.
  • Bachelors completed in English.
  • 2 years of work experience in an English-speaking environment (upon approval by admissions board).

 

 

 

 

Memberships

LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.

Enrol on the online Master of Science (MSc) Strategic Marketing Online today:

  • Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries.
  • Take part in live chat sessions with your tutors, mentors and classmates.
  • Receive comprehensive textbooks, lecture notes and revision kit.
  • Measure your knowledge via hundreds of case studies contained in HD quality video sessions.
  • Test your progress with quizzes, tests and a self-assessment.

This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.

Each module will be delivered to you via:

  • Professionally produced video lectures created by leading business practitioners.
  • A designated tutor who will provide support and feedback throughout your programme.
  • Case studies and discussion questions to enhance your understanding of theory in context.
  • Downloadable e-books and digital library resources to aid your assignment writing and research.
  • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.

Typical roles include:

  • Brand Management
  • Product Management
  • Service Marketing
  • Account Management
  • Market Research

Ann-Marie Mangion

LSBF Online Graduate 2019

Ann-Marie, from Malta, spoke to us about her experience studying her Master in Strategic Marketing course fully online and how it has helped move her career forward.

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Student comments

"Studying at LSBF has made me a more rounded worker, able to combine my practical experience, with academic knowledge." Business School
“I have completed a challenging Master's programme that has given me the courage to openly accept any challenge that I am presented with” Business School
The things I’ve learned from this programme, I can apply in my everyday business life. It has given me a different perspective, not only in the field of marketing, but in business too.’ Business School
More student stories

Request More Information

Or contact a programme advisor by calling

+44 (0) 20 3535 1173

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