Online Global MBA (International Business)

Gain a better understanding of how business and marketing operates around the world. This module will develop your awareness of international marketing environments and global marketing strategies.

On successful completion of the module, you will be able to:

• Assess the main approaches to global marketing and look at what information is required to implement effective global marketing decisions, policies and strategies.
• Evaluate the key marketing practices employed by global organisations in various contexts.
• Synthesise and critically evaluate a marketing plan using the advanced skills required within global organisations.
• Examine the global marketing environment and its impact on marketing strategy formulation for a given global organisation.
• Identify management issues caused by the challenge of global marketing, evaluating market entry strategies and possible courses of action.

Learn more about the course assessment strategy.

Learn how cultural differences in staff can lead to difficulties for organisations, including individual biases and assumptions. You will also cover solutions to such problems, preparing you for cross-cultural management.

On successful completion of the module, you will be able to:

• Debate the concept of culture and approaches to the study of culture, exploring appropriate uses within management and business.
• Analyse the principle approaches to cross-cultural management.
• Use these approaches to examine problems caused by a diverse workforce, and recommend suitable courses of action.
• Evaluate the implications of variations in culture and/or language for business communication.
• Identify the effect of global communications on disparate cultures.
• Appraise the problems of managing across cultures and propose considered solutions.

Learn more about the course assessment strategy.