Integrated Marketing Communications
Our Integrated Marketing Communications programme offers comprehensive specialisation in three key areas: Advertising and Promotion Management, Public Relations Management, and Digital Marketing Communications. Students will learn to create strategic advertising plans, manage brand campaigns, and measure their effectiveness while gaining insights into communication strategies and corporate image management.
The programme also covers digital marketing tools such as SEO, PPC, and email marketing, focusing on ethical and regulatory considerations. Students will develop tailored marketing campaigns, understand real-world best practices, and explore the role of technology and data in shaping modern marketing strategies. This holistic approach ensures that graduates are well-equipped to effectively communicate with target audiences and drive marketing success for any given organisation for the remainder of your integrative marketing career.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
**Effective January 5th, 2025, the fees for the programme will be updated.
Language: English
Accreditations: MFHEA
Level: MQF/EQF - 7
Current Fees: £ 7,000 (Student Payment Plan Available)
Fees (2025): £ 8,500** (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
- Enhance marketing management competencies by learning how to tailor marketing communications campaigns to a range of different audiences.
- Gain knowledge and understanding of a wide range of marketing communications tools in context.
- Develop marketing communications campaigns that are both ethically sound and responsive to regulatory environments.
- Experience a blend of academic excellence and practical relevance led by marketing communications practitioners.
- Benefit from an understanding of real-world case studies and examples of best practice in global marketing communications.
- Learn about the increasing role of technology and data in shaping marketing communications campaigns.
Learning Outcomes
- Advise on current advertising and promotion management industry practices in order to make recommendations to organisations.
- Produce an advertising and promotions plan for a given organisation.
- Identify the most appropriate metrics to measure returns on advertising and promotions plans and campaigns.
- Show how advertising theories can help practitioners understand how audiences decode the messages they receive.
- Identify the impact of corporate communication on the organisation’s public relations management.
- Practice effective cross functional communication skills within the organisation and in external communication.
- Describe appropriate digital marketing tactics, such as SEO, PPC and email marketing.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Advertising and Promotions Management
- Digital Marketing Communications
- Public Relations Management
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Science (MSc) Strategic Marketing Online today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries
- Take part in live chat sessions with your tutors, mentors and classmates
- Receive comprehensive text books, lecture notes and revision kit
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions
- Test your progress with quizzes, tests and a self-assessed
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Request More Info
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Student comments
Ana Stanel
Chriszelle Borja
Katriina Marja Kuusela