Global Marketing
Our Global Marketing programme provides a comprehensive understanding of the impact of international forces on organisations in global markets. Through the expertise of our tutors and the comprehensive curriculum, students will learn to develop strategic marketing responses to challenging global economic patterns and gain in-depth market research and data analysis skills throughout the marketing courses in this specialisation.
The global marketing courses cover navigating the global marketing world by understanding cultural differences in a complex and rapidly changing environment. With a structured curriculum covering international marketing trends and cross-cultural consumer behaviour, students will acquire the skills needed to manage and lead marketing-related projects effectively. Graduates will be equipped to critically evaluate global marketing approaches, understand market entry strategies, and appreciate the relevance of culture in managing organisations.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
Language: English
Accreditations: MFHEA
Level: MQF/EQF - 7
Fees: £ 7,000 (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
- Learn about the impact of international forces on organisations in international markets.
- Understand how organisations can develop strategic marketing responses to challenging global economic patterns.
- Acquire in-depth market research and data analysis on the global business environment.
- Navigate the global marketing sphere effectively by acquiring a deeper understanding of cultural differences in a complex and rapidly changing environment.
- Avail yourself of a structured curriculum covering essential topics such as international market trends and cross-cultural consumer behaviour.
- Develop the skills required to effectively manage and lead marketing-related projects.
Learning Outcomes
- Critically evaluate the main approaches to global marketing and analyse the information required to establish and implement effective global marketing decisions, policies and strategies.
- Understand the principles and strategies of marketing in a global context, including cultural differences, consumer behaviour, and market segmentation.
- Demonstrate an understanding of different market entry strategies, such as exporting, licensing, franchising, and direct investment.
- Reflect on the concept of culture, approaches to the study of culture, and its relevance to the management of organisations.
- Identify the challenges and benefits of working with people from diverse cultural backgrounds.
- Critically evaluate the relationship between effective project management techniques, leadership, project implementation and the project planning process and successful project management.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Global Marketing Management
- Cross-Cultural Management
- Project Management and Leadership
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Science (MSc) Strategic Marketing Online today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries
- Take part in live chat sessions with your tutors, mentors and classmates
- Receive comprehensive text books, lecture notes and revision kit
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions
- Test your progress with quizzes, tests and a self-assessed
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
Request More Info
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Student comments
Ana Stanel
Chriszelle Borja
Katriina Marja Kuusela