Digital Marketing and Social Media

Start Date: Jan/ Apr/ Jul/ Oct

Campus: 100% Online

Credits: 90 ECTS credits

Duration*: Full-time: 12-14 months

                 Part-time: 24 months

*The maximum duration for completing the programme is 36 months from registration.

**Effective January 5th, 2025, the fees for the programme will be updated.

Language: English

Accreditations: MFHEA

Level: MQF/EQF - 7

Current Fees: £ 7,000 (Student Payment Plan Available)

Fees (2025): £ 8,500** (Student Payment Plan Available)

Awarded By: LSBF Malta

• Discover best practice examples of marketing campaigns and strategies using new digital tools and social media.
• Understand technical, regulatory and ethical challenges facing practitioners in digital marketing.
• Bridge the gap between theoretical knowledge and practical application in digital marketing.

• Gain practical experience in developing creative digital and social media marketing campaigns that are tailored to target audiences.
• Develop competency and proficiency in applying digital and social media marketing tools in real world scenarios.
• Understand links between digital marketing strategy and wider corporate and marketing aims and objectives.

• Critically analyse and synthesise the current internet and digital marketing communications practices in global organisations and critically evaluate suggestions for improvement to these practices.
• Carry out a basic internet management audit for an organisation in order to identify ways in which improved internet marketing management practices can help it to meet its organisational objectives.
• Identify current internet marketing best practices in a range of organisations in the global environment.
• Identify effective Internet marketing strategies, tools and development approaches for Internet marketing campaigns.
• Identify social media marketing strategies, tools, and development approaches for building brand awareness, increasing market share and entering new markets.
• Demonstrate current developments in social media and apply these to the marketing strategies of a chosen organisation.

       For further course information Click Here

Stage I 

• Strategic Marketing Management
• Marketing Communications
• Consumer Behaviour and Research

Stage II 

• Digital Marketing Communications
• Internet Marketing Management
• Social Media Communications

Stage III 

• Integrative Research and Consultancy Project

**The specialisations are subject to change according to student demand.

• Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
•  Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
•  To know about Recognition of Prior Learning Policy (RPL) Click Here!

• Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.

• IELTS 5.5 or equivalent.
• High school completed in English.
• Bachelors completed in English.
• 2 years of work experience in an English-speaking environment (upon approval by admissions board).