Digital Marketing and Social Media
The Master of Science Strategic Marketing (Digital Marketing and Social Media) online programme covers emerging trends and cost-effective, innovative strategies to help your business stand out. Starting with a solid foundation in strategic marketing, communications, and consumer behaviour, you will gain specialist knowledge in digital, internet, and social communications.
The programme highlights best practices in digital marketing campaigns, addresses technical, regulatory, and ethical challenges, and bridges the gap between theory and practice. You will develop practical skills in creating targeted digital and social media marketing campaigns and applying these tools in real-world scenarios. Additionally, you will learn to align digital marketing strategies with broader corporate objectives, critically analyse current practices, and identify opportunities for improvement within global organisations.
Key Highlights
Start Date: Jan/ Apr/ Jul/ Oct
Campus: 100% Online
Credits: 90 ECTS credits
Duration*: Full-time: 12-14 months
Part-time: 24 months
*The maximum duration for completing the programme is 36 months from registration.
Language: English
Accreditations: MFHEA
Level: MQF/EQF - 7
Fees: £ 7,000 (Student Payment Plan Available)
Awarded By: LSBF Malta
Programme Highlights
- Discover best practice examples of marketing campaigns and strategies using new digital tools and social media.
- Understand technical, regulatory and ethical challenges facing practitioners in digital marketing.
- Bridge the gap between theoretical knowledge and practical application in digital marketing.
- Gain practical experience in developing creative digital and social media marketing campaigns that are tailored to target audiences.
- Develop competency and proficiency in applying digital and social media marketing tools in real world scenarios.
- Understand links between digital marketing strategy and wider corporate and marketing aims and objectives.
Learning Outcomes
- Critically analyse and synthesise the current internet and digital marketing communications practices in global organisations and critically evaluate suggestions for improvement to these practices.
- Carry out a basic internet management audit for an organisation in order to identify ways in which improved internet marketing management practices can help it to meet its organisational objectives.
- Identify current internet marketing best practices in a range of organisations in the global environment.
- Identify effective Internet marketing strategies, tools and development approaches for Internet marketing campaigns.
- Identify social media marketing strategies, tools, and development approaches for building brand awareness, increasing market share and entering new markets.
- Demonstrate current developments in social media and apply these to the marketing strategies of a chosen organisation.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Digital Marketing Communications
- Internet Marketing Management
- Social Media Communications
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Entry Requirement
Qualification
One of the following:
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following:
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
Memberships
LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, we aim to ensure that every single type of learner will study more efficiently, effectively and enjoyably.
Enrol on the online Master of Science (MSc) Strategic Marketing Online today:
- Become a member of a rapidly growing online community – consisting of more than 15000 students from 150 different countries.
- Take part in live chat sessions with your tutors, mentors and classmates.
- Receive comprehensive text books, lecture notes and revision kit.
- Measure your knowledge via hundreds of case studies contained in HD quality video sessions.
- Test your progress with quizzes, tests and a self-assessed.
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the world of strategic marketing.
Each module will be delivered to you via:
- Professionally produced video lectures created by leading business practitioners.
- A designated tutor who will provide support and feedback throughout your programme.
- Case studies and discussion questions to enhance your understanding of theory in context.
- Downloadable e-books and digital library resources to aid your assignment writing and research.
- Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world.
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Student comments
Ana Stanel
Chriszelle Borja
Katriina Marja Kuusela