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Topic: Influencer Marketing 2.0 – Global Trends

Date & Time: 5 February 2026 | Thursday 10:00 AM (UK time)

Speakers: Cormac Austin, Marketing Programme Leader at LSBF

 

Business School

Christiaan Heemskerk,

Netherlands

Christiaan Heemskerk, who graduated from LSBF in 2011 with a MSc in Marketing, used his knowledge of the most up-to-date theories in Digital Marketing to secure his current position as Business Acquisition Manager at Google European Headquarters in Dublin, Ireland. Studying at LSBF allowed Christiaan to study at one of the few universities in the UK that offers cutting-edge modules alongside a Masters degree. The course also ensured a large amount of practical implementation of course knowledge. The forward-looking nature of LSBF's Marketing MSc gave him the upper hand he needed to outdo his competitors in the job market and step into his new role. “At Google, I am applying all the theories I have learned during my Internet and Digital Marketing Communications and Web Analytics classes at LSBF. They have given me a solid understanding of marketing in the digital environment that is proving invaluable.” “Thanks to the knowledge and skills I gained at LSBF, I now have the opportunity to work with extremely talented people. Even though I have only just joined the company, my ideas and opinions are valued and taken into consideration.” What's your advice for new students? Make sure that you enrol in courses and work experience that prove to future employers that you are proactively developing your skills. Have fun, be persistent and network. Do something to stand out from the crowd and be prepared with creative answers for interviews.

More student testimonials

Lucia Navarro

Lucia Navarro,

Be inspired by LSBF MBA graduate Lucia Navarro and discover how LSBF's tailored, online MBAs equip you to overcome today's global business challenges.

Mfundo Nkosi

Mfundo Nkosi, South Africa

“This MBA programme doesn’t just give you a theoretical background, it also betters you as an individual.” I have found that this course addresses crucial business principles which empower an individual to become a strategic and innovative business leader.”

Iliyana Stamatova

Iliyana Stamatova, Bulgaria

“What I enjoyed most about the course where that they are very practical, they literally give you an arsenal of tools and skills you need to take with you.’’

Maada Sama Foray

Maada Sama Foray , Sierra Leone

Maada began his finance career in Gambia where he worked for PKF. He came to the UK in 2011 and enrolled for LSBF’s MBA programme.

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